Human alienation will disappear through the withering away of commodity production and social division of labour, through the disappearance of private ownership of the means of production.
Imagine that the algorithmic heart of the "Sharing Economy" could be cloned and brought back to life under a different model of ownership and work conditions, as a humane alternative to the market.
This controversy illustrates the difference between the defeated world of ideology and the vibrant and outward-looking world of action that strives to disengage from the dominant relations.